Lyric analysis - We'll be coming back'

To help us when planning our music video I have looked into the lyrics used in our chosen song 'We'll be coming back' by Calvin Harris.  

"We'll Be Coming Back"
(feat. Example)

We took it all apart but I'm wishing I'd stayed
In the back room something I heard you say
We didn't wanna call it too early
Now it seems a world away but I miss that day
Are we ever gonna feel the same?

Standing in the light till it's over, out of our minds
Someone had to draw a line
We'll be coming back for you one day
We'll be coming back for you one day
I don't even care if I know you, out of our minds
Sad to leave it all behind
We'll be coming back
We'll be coming back for you one day

You can see it from afar, we were riding that wave
Blinded by the lights, and it's something I crave
We didn't want to call it too early
Now it seems a world away but I miss that day
Are we ever gonna feel the same?

Standing in the light till it's over, out of our minds
Someone had to draw a line
We'll be coming back for you one day
We'll be coming back for you one day
I don't even care if I know you, out of our minds
Sad to leave it all behind
We'll be coming back for you one day
We'll be coming back for you one day

Gonna rise, gonna fall, getting pulled apart
And we all do it all cause it stole our hearts
Gonna light up the skies, so ignore the stars
And we all do it all cause it stole our hearts

Standing in the light till it's over, out of our minds
Someone had to draw a line
We'll be coming back for you one day
We'll be coming back for you one day
I don't even care if I know you, out of our minds
Sad to leave it all behind
We'll be coming back for you one day
We'll be coming back for you one day

Looking at these lyrics I can can see that perhaps the most popular line used in the song is 'we'll be coming back for you one day', this suggests that a group or individual is returning to someone. This inspired me to base the narrative around a character (our artist) returning to a loved one and maybe even his girlfriend after following him on a journey. 

Another phrase that I noticed is 'gonna rise, gonna fall', this could refer to how an individual can be a negative entente and who bears a nihilistic nature to becoming a successful and wealthy person with many accomplishments. This lyrical phrase inspired me in terms of creating a concept. For example I now think that that the journey should be based on the artist starting at the bottom and working his way up to becoming a success. There is also a sentence saying 'someone had to draw the line' I think that this means that someone had to make a potentially difficult decision, for example ending a relationship with somebody. Therefore I have decided to base the transformation of our protagonist on the fact that our artist is trying to win his girlfriend back after she breaks up with him. This again will fit in with the most common lyric used as ith is about coming back to someone as a changed person. 

Towards the end of the song it says 'i don't even care if I know you', I think that this means that whoever the artist had feelings for has done something to change his attitude towards them in a negative way. Taking this into consideration I have decided that in the end of the narrative when our artist returns to his girlfriend he no longer has feelings for her and shows this by tricking her and pushing her off of him.         

Final Group Advert

Final Group Digipak

Storyboards

These are our storyboards, these were vital as we needed them to know what scenes, shots and locations we would be doing at what time. We followed our storyboard as best we could and only ignored it if there was a problem whilst filming which prevented us from following the storyboard.

Meetings

Meetings are important to carry out as they helped us when a decision that concerned us all needed to  be made. They allowed us to all express our opinions simultaneously which allowed us to come up with the most suitable and effective solutions to problems and general plans for the filming stage of our task. It allowed us to collaborate all of our ideas which I feel gave us the best result as we all specialized in different things which meant that we could take the best ideas from each group member and incorporated them into our video.

We worked well as a group as three of our four members were a group for media in the previous year and we are all good friends and who get on well together. This helped us a great deal as we all already new what each others strengths were which allowed us to delegate tasks to group members effectively.

Editing styles.

After the filming process we moved on to the editing stage in which we had all collaborated to come up with the editing styles that we felt were most important to include in our video. 

One of these styles was continuity editing which is a style of editing in which the shots are put together to make chronological sense. We decided to use this style as we felt is it was the best way to show our story and therefore convey our concept easier. This technique is has been used throughout the whole video as it is a story and must make sense as it needs to be followed by its audience. 

Another editing style that we decided to use was quick cuts or fast pace editing. This envolves putting shots together but in quick succession to create a fast paced feel to the video. This links in with our genre of music and helps to create a chaotic and energetic feel to the film. This technique will be used during the build up to choruses within our song. 

The final editing style that we used was the montage technique which involves incorporating many shots and putting them together to tell short stores and show flashbacks or memories within the story. This style occurs two times nearer to the middle of the video to show the character having memories.   

Group magazine advert analysis

This first draft was created by Sam, It is typical of the dance genre as follows many of the conventions within the genre. For example the colours used are all bright and full of life, some of the typography resembles the digital side of this genre. These aspects that have been included in this draft are all conventional of the genre which backs up the idea that our artist belongs to the dance music genre and not any others. I like the added interaction option features such as the website available. This gives the poster and the artist credibility and helps create some amount of franchise around the artist which also make him appear more real. I would possibly change the background as I think it may be a little too busy and therefore might distract the audience from the more important information on the poster.   

This draft has been created by Spencer, like Sam's draft for our artist's poster it contains plenty of bright and contrasting colours to represent the dance genre which is seen as being full of energy and bright colors, lasers and lights and is also to attract the audiences attention towards the poster to create awareness for our artist. It features a large image of the artist which helps to make it clear who the artist is and what he looks like. I think that the lights in the artists eyes could possibly connote that dance music is a part of him as the lights represent the music genre and his eyes are obviously a part of him. This again reenforces the idea that this artist belongs to the dance genre. The only thing that I might consider changing is the very bottom of the poster which repeats an image numerous amount of times. This makes the font harder to read and also may be wasting valuable space that could be used to include various information.    

This final draft was done by Frazer, I like a majority of the content in this draft as like the previous two drafts it conforms to many of the conventions associated with the dance genre. This is key as we our selling our artist as a dance artist and therefore he should bear similar characteristics and motifs to well established artists in this genre such as Calvin Harris and David Guetta. If this draft had to be changed in any way I would say that the top section is slightly dull compared to other advertisements in this genre which are full of colour and chaos. However the bottom section is typical of the dance scene as it contains lots of patterns and bright colours that contrast in ways to achieve the effect of the words standing out. this is to grab the audiences attention. This will contribute towards increasing awareness of our artist, theoretically boosting sales.