Evaluation

The main purpose of a target audience for any music video is to know your audience and understand what they want to see from a music video, this allows you to develop your video or base your plans specifically to meet the demands the target audience. This will contribute to making your video successful as it will contain and feature all of the aspects requested by the target audience which will lead to your audience enjoying the video more than if you had not considered your target audience.

The main bulk of our research was done through a survey given to a group of people as this would give us quantitative results and would help us to gain an overall view of who our target audience would be and roughly what they want to see in a music video. Due to this research we now know what genre of music to do and how to go about showing it. The only problem with this research was that it was not detailed enough so we decided to carry out some qualitative research in the form of one to one interviews (Vox Pops).

We decided to survey 40 people as we felt that this would be a high enough amount to gain a non biased and honest view in order to help ensure that our video is appropriate for our target audience. We did not interview as many as 40 as it is qualitative and we simply did not need this level of information.

The Vox Pops interviews that we carried out were very successful as they were conducted on people of a similar age to our target audience therefore the information will be relevant and reliable. This research will help us when planning our music video as it give us vital information about who our target audience are and what want. This will make planning easier as we now know what locations to use, what characters to use and even how much concept, narrative or performance will be used in the video.

What type of location would you like to see in a music video?

This was an important question as everything else in the video is based around the location and it is vital that the location relates to our target audience. It is clear that an urban location is the most popular therefore we will incorporate this into our planning of the video when choosing a location.




What age are you?

This question is important as it is determining what age our target audience are so we automatically know extra useful information to help us when planning our music video. From the results shown it is clear that our target audience are between the ages of 17 to 20.








What is your favorite music genre?

Knowing what genre of music people like will help us determine who our target audience is and what music they like. This will then make it easier for us to decide what type of music to base our video on and will contribute towards creating a successful music video that will contain all the aspects demanded by our target audience. this will defiantly help me and my group when planning our music video.

What do you expect to see in a music video?

An answer that me and my group were not expecting to see was that most people we surveyed expected to see predominately narrative which we were surprised at as we though that they would expect to see a performance based. This made us reconsider including any sort of performance in our planning as our audience were not as interested in it as they were a narrative.

Due to the results of all of our questionnaires and interviews we have decided to go for a song by the artist Calvin Harris who falls under the dance music genre and has a particular demographic and subculture. There are three main theories for subcultures but the one that best applies to us is the CCCS theory which simply says that all subcultures derive from one main culture in this case this is mainstream music such as pop. Our songs genre is dance which is a subculture of the mainstream  pop music genre, this backs up the point as our music genre (subculture) has descended from the pop music (larger culture).