Analysis of a magazine advert.

This is an advert for Calvin Harris from inside a magazine. This artist is represented as a colorful character but also has a private and secretive side to him as he is wearing sunglasses. The sunglasses also connote a celebrity lifestyle so he is represented as a famous music artist and DJ. The background colour used in his advert is black which could represent the darkness of the night clubs that play his music and the location of his performance being advertised. The picture of Calvin Harris' head in this advert is bright yellow, this is to make him stand out against the dark black background but also connotes the fact that he is a star as stars are bright against the dark night sky and further emphasizes his fame. All of the colours used in this advert are bright and luminous colours which stand out against the black background but are also colours popular within the dance scene as these colours are shone out through lasers and spotlights and help to create a dance and clubbing atmosphere within the advert. These bright and contrasting colours also contribute to connoting the upbeat and energetic feel that comes with the dance genre.

The design and layout in this advert represents Calvin Harris as an important person as his face is the largest image on the advert and is positioned in the center of the advert, this shows that he is the most important persona in the advert and possibly at the event being advertised in the magazine. Also his name is right next to his face which makes it clear that it is him, because the advert is in a magazine the reader will only be flicking through the pages so the important information has to be easy to read, therefore the date and location of the event are at the top of the page so it is read first in order for the audience to know about the event. The typography used in this advert represents the night club scene as  the font is brightly colored and glowing which replicates the neon lighting used within clubs, the font is also digital like in appearance with could connote the style of the music being electronic as it is dance music.

The style of the language in this advert is very straight forward, colloquial and instrumental. This has been done as the text has to be easy to read and easy to remember as it will only be viewed by the reader for a short period of time. This advert promotes the artist as a definite dance music artist as the theme of the advert is based around clubbing and dance night life. This advert promotes the artist as a successful musician with a rich and famous persona as he is wearing sunglasses which symbolize wealth and success within the music industry. This advert also promotes the whole of the dance music genre, it shows the genre to be modern and upbeat. The modern feel comes from the typography as it is digital and connotes the modern times and digital things. The upbeat feel comes from the fact that the colours are all bright and contrasting which represents an energetic and euphoric feel. These things are commonly associated with the dance genre. Because of this it is more appealing the target audience as it is representing the dance scene within clubs which is where our target audience will be spending a lot of their free time at night. Because our audience is still relatively young they will probably have an interest in modern technology and gadgets which is another thing shown in the advert.

style of language 

how does the advert promote the artist

how does it promote the music genre

how does it attract the target audience

In this advert from a magazine of David Guetta there is an image of the artist standing alone above a small grouping of words. This artist is represented as a colorful character but also has a private and secretive side to him as he is almost looking away from the camera or whoever is looking at the advert which might suggest that he does not want to be seen. He is represented as a celebrity and a fashion icon as the image shows that he is wearing stylish and up to date clothing which is popular within the artists demographic which is mainly young adults and teenagers. The artist is represented as a fun and energetic character as he is surrounded by a bright and luminous pink which connotes fun and euphoria which are two traits commonly associated with dance artists and the dance genre. This shade of pink is also linked with youth which is attractive to our audience who are relatively young. Also the actual artist in this image is in black and white, this could help to connote the urban routes that dance was influenced by as the many shades of grey used could represent the inner city and all the buildings and concrete within it.

The artist is shown to be a success because he is the biggest and therefore most important image and feature of the advert, also his name is directly underneath him to make it clear that the image is of him. The artists name is done using the largest typography in the advert, this again is emphasizing the authority of the artist and showing him as a well known and successful artist. the rest of the text is done in a spray paint effect font which could connote the dance and club life as it is commonly used to advertise clubs as it is sprayed on walls in the surrounding area of the club or bar. Also this font style is representative of and bears resemblance to graffiti which again backs up the consistent urban feel to the advert.

This adverts style of language is very basic and colloquial, this is done to make the advert as easy to read as possible as the advert is in a magazine which the audience will most likely be 'flicking through' or browsing at and therefore will not be likely to stop and analyse the advert in any great detail. This results in the advert only containing the vital information in it, this contains the artists name which is the biggest selling point of the advert and relies on the artists persona, the song name is also included which is very important as the audience need to know the name of the song otherwise they may not listen to it as they cannot find it. Finally at the bottom there is the release date so the audience know when the song is available to them. The urban styled font attracts the audience because it is associated with youth which makes up a large proportion of this artists demographic.