Digipak draft analysis.

After this digipak I decided to make another draft of a digipak, this time I thought about the conventions of the dance genre and attempted to conform to them within my digipak.

Overall I think that my digipak drafts are conventional to the dance genre as I have attempted to replicate a similar colour scheme, layout and even the images used. I think that our demographic will be able to build a relationship with our artist as he is of a similar age and has a persona that is considered attractive by our target audience.

My first slide is the front cover of my digipak which has a bright yellow background so it would be bright and stand out. This follows the conventions of the dance genre as it is a colour that represents an up beat nature full of fun and euphoria. I have used a font called 'Synchro LET' for the title as it has a digital appearance which is commonly linked with the dance genre as it is how most of the music is made. I have also used a large image of the artist on the front cover to make it clear who the artist is to the audience. This also follows the conventions of the dance genre as similar artists such as Calvin Harris and David Guetta have used a similar technique. If I changed this slide I would maybe put an effect or border around the image of the artist.
   

Again I have used a bright shade of yellow for the background to keep the theme of the digipak consistent. Also it would help to give the digipak an overall happy and energetic feeling as it would be a happy colour running throughout the digipak. This is also a common technique used in the dance genre by artists such as David Guetta's 'One more love' album. I have used a black font on this slide to stand out against the bright yellow and also quite a bold font. This font is commonly used in posters advertising dance artists so this helps my digipak conform to the conventions of the dance music genre. If I were to change this slide I would move the positioning of the text from the center to the left of the page.     




For this page I decided to use a mixture of the two previous fonts to give the page a busier feel to perhaps replicate the chaos within a club which is where this genre of music is played. I have given the artists names included in the text a different font to help them stand out. This is two emphasize the use of other artists in the creation to the album as most other dance artists use this technique as a form of synergy. If I were to change this slide I would again change the positioning of the text from the center of the slide to the left.





This slide from the digipak contains the actual disc, as the template and case holding the disc is dark grey I decided to use a strong pink colour as the base for the disc and a bright yellow for most of the font on the disc. This conforms to the dance genre as it is incorporating lots of bright colours that symbolize energy and euphoria which are things commonly associated with dance music. I have used a special brush tool to add a lighter pink pattern on top of the base colour to make the disc appear busier to replicate the chaos usually found in night clubs which is where this genre of music is mainly played. If I were to change anything on slide I would include an image of the artist on the disc.  



This slide is just a heavily edited image of the artist to include in the digipak. I have chosen a luminous pink for the background to show that the artist is surrounded by this energetic colour that represents dance. This is a technique that is often used in the dance genre as it is an effective way to represent an artist as fun, youthful and energetic which are all attributes connected with the dance genre. I have added a outer glow effect on the artist to make him stand out and added a gradient effect that makes him hard to see as he is just a silhouette, this links in with Dyer's theory that an artist should be present and absent at the same time, this is because there is an image of him but it is hard to make out who it is.  




This slide is another distorted image of the artist to help support Dyer's theory within the digipak. If I had to change this post I would reverse the colours used on the artist face so that the white side of his head is against the black background and the black side of his head is against the white background. This is purely to make the image of the artist stand out against the background. I have made one side darker in this slide to represent the darker urban side of dance music and the night life associated with the dance genre.