Digipak analysis

In this digipak the artist David Guetta is represented as leading a rich and famous lifestyle as he is wearing large sunglasses that cover up a large portion of his face, sunglasses symbolize success and fame particularly in the music industry. These sunglasses connote the power and authority that comes with the famous lifestyle. Also the sunglasses are black and translucent so they do not allow the audience to see a lot of the artists face, this could represent the artist as being secretive as he is famous people want to know what, where and when he is going somewhere or doing something. Also the shot of the artist is taken on a canted angle and quite close to his face which could show that this is similar to a picture by a paparazzi photographer who only target famous people therefore backing up the point that he is famous. This artist artist could also be represented as a slightly urban styled artist as the picture of the artist is done in black and white which gives the picture a dull and grittier theme which is often associated with urban locations. Another reason why this particular picture of the artist appears urban like is that there is graffiti on top of the image in the corner, graffiti being an iconic of urban built up but run down areas. 

However the rest of the digipak is based around a white canvas that is covered in a range of bright and luminous colours that connote happiness and energy which are both things that are associated with dance and the music that goes with it. The picture of the artist is predominantly done in black which connotes authority which backs up the fact that this artist is famous and successful and maybe powerful.
    
The design and layout of this digipak further enhances the importance of the artist. This is done by the artist being featured on the most important face of the digipak which is the front cover, also his face is the largest image on this particular slide and covers a big proportion of the image. The images used in this digipak are a variety of shapes and patterns produced in a wide range of bright colours, the bright colours represent the dance genre as fun and energetic as the colours connote youth which also attracts the target audience as these colours are popular within the age group that consume this artist's music. Also there are some prints that resemble graffiti on the front cover placed on top of the artist, this could represent the distant urban routes in which the dance genre derived from. This links in with the typography used which is again taking into consideration the persona of the artist. It is done in a white font to stand out against the black and grey background, the artist's name has been done in a specialist font unique to him so that his audience can recognize it and therefore acts as a kind of signature and is the largest font size within the digipak to again reiterate the importance of the artist.